- Work
- CASE Consumer Magazine
CASE Consumer Magazine
CASE Consumer Magazine
The Consumers Association of Singapore (CASE) is a non-profit, non-governmental organisation that is committed towards promoting consumer interest. Studio Giraffe designed 4 issues of their quarterly magazine “The Consumer” across 2022/2023.
The Consumers Association of Singapore (CASE) is a non-profit, non-governmental organisation that is committed towards promoting consumer interest. Studio Giraffe designed 4 issues of their quarterly magazine “The Consumer” across 2022/2023.
OVERVIEW
SCOPE
Look & feel (graphic style and colour palette)
Layout design
Infographics
Imagery selection
OBJECTIVES
Refresh the existing look and feel with a new style that is clean, simple and modern.
Adapt long-form text content into attractive visuals that appeal to a wide audience.
SOLUTION
Illustrations were integrated into the articles to create a more light hearted, approachable magazine that will appeal to consumers.
Photography with a more authentic look was utilised for a more personal, human approach.
A vibrant colour palette was introduced to give the magazine a more dynamic and attractive look.
