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- Elmich Brand Refresh
Elmich Brand Refresh
Elmich Brand Refresh
Elmich is the leading provider of state-of-the-art and ecologically-minded urban landscaping, waterproofing, drainage, green roofs and stormwater management solutions to developers, contractors, and architects around the world.
Studio Giraffe worked with BDO Consultants to refresh Elmich’s sales and marketing materials and clearly define their brand identity in a comprehensive guidelines document.
Elmich is the leading provider of state-of-the-art and ecologically-minded urban landscaping, waterproofing, drainage, green roofs and stormwater management solutions to developers, contractors, and architects around the world.
Studio Giraffe worked with BDO Consultants to refresh Elmich’s sales and marketing materials and clearly define their brand identity in a comprehensive guidelines document.
OVERVIEW
SCOPE
Brand guidelines
Business cards
PowerPoint template
Sales folder
Sales catalogue cover
Product brochure templates
OBJECTIVES
Clearly define all brand elements in a guidelines document so they can be applied consistently.
Redesign various sales and marketing materials to achieve the following objectives:
Ensure consistency as per the guidelines.
Maintain the existing brand (logo, colour palette and typography) to enable customer recognition while giving materials a modern, clean and energetic feel.
Maintain a corporate and professional look, as experts offering quality products.
Incorporate the new brand tagline.
SOLUTION
Brand guidelines: Creation of a comprehensive document with clear instructions on how to implement branding consistently.
Product brochures: Reorganised content into a template that can be easily adapted across product lines and allows for adequate flexibility, since not every brochure will offer the same types of information. Given the information-heavy nature of the brochures, typography styles were harnessed to create hierarchy and make the documents more navigable for customers.
All materials: Redesigned to feature bold typography and vibrant, recognisable Elmich orange, with improved visual hierarchy.
