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- FAT Projects Branding & Website
FAT Projects Branding & Website
FAT Projects Branding & Website
FAT Projects takes a hands-on approach to spawning early stage start ups through deployment of its own capital, identifying founding partners and assisting with strategy and further capital raising along the way. Studio Giraffe created a logo, brand identity and website for the company.
FAT Projects takes a hands-on approach to spawning early stage start ups through deployment of its own capital, identifying founding partners and assisting with strategy and further capital raising along the way. Studio Giraffe created a logo, brand identity and website for the company.
OVERVIEW
SCOPE
Creation of a visual language for the brand (logo, imagery, typography and colour palette)
Website design and build
OBJECTIVES
Create a clean and elegant visual identity that conveys credibility and professionalism.
Ensure a smooth user experience on all devices.
SOLUTION
The branding is designed to be subtle with the use of grey tones and plenty of white space, so that the focus can remain on their portfolio companies.
A single page fully-responsive website was created with an easy to use CMS for updating of information.
