- Work
- After the Bar Brand & Marketing Collateral
After the Bar Brand & Marketing Collateral
After the Bar Brand & Marketing Collateral
After the Bar is a podcast by Shulin Lee in which she speaks to practicing lawyers, in-house counsels, former lawyers turned entrepreneurs, and many others in Singapore and around the world. Studio Giraffe created the branding for the podcast as well as a website and various other marketing collateral.
After the Bar is a podcast by Shulin Lee in which she speaks to practicing lawyers, in-house counsels, former lawyers turned entrepreneurs, and many others in Singapore and around the world. Studio Giraffe created the branding for the podcast as well as a website and various other marketing collateral.
OVERVIEW
SCOPE
Branding (logo, colour palette, typography and graphic style)
Website
Email signature
Social media posts
YouTube thumbnails
Spotify artwork
One pager
Virtual background
Pull up banner
Digital event backdrop
Wrap party invitation
OBJECTIVES
Create a brand that is distinct, recognisable and tailored to the conversational style of the podcast.
SOLUTION
A pastel colour palette and two complementing typefaces were used to convey the casual, conversational tone of the podcast.
The use of strong solid colours makes the podcast artwork and other collateral stand out.
The lifestyle-like look & feel represents the stories told by guests, rather than adopting the more traditional corporate style usually used by legal brands.
According to Spotify, the first season of the podcast was heard in 27 countries; ranked in the top 5% of podcasts shared worldwide; and ranked in the top 10% of podcasts most followed globally.
