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- Allianz Trade Industry Outlook Reports 2022
Allianz Trade Industry Outlook Reports 2022
Allianz Trade Industry Outlook Reports 2022
Allianz Trade published a series of industry outlook reports through the year covering five different sectors. Studio Giraffe designed each report, as well as digital collateral promoting them. We also localised the reports and collateral in Japanese, Korean, Simplified Chinese & Traditional Chinese.
Allianz Trade published a series of industry outlook reports through the year covering five different sectors. Studio Giraffe designed each report, as well as digital collateral promoting them. We also localised the reports and collateral in Japanese, Korean, Simplified Chinese & Traditional Chinese.
OVERVIEW
SCOPE
Layout design in English for five different industry reports
Adaptation to Japanese, Korean, Simplified Chinese & Traditional Chinese
Promotional assets for each report: email signatures, EDM banners, GDN digital ads, infographics, social media posts, website banners
OBJECTIVES
Convey each industry outlook in a clear, readable manner.
Create a look & feel to be used in the reports as well as the marketing campaigns to promote the reports.
Localise the reports for various countries and languages.
Follow Allianz Trade global brand guidelines.
SOLUTION
A report and promotional assets were created for each industry (Agrifood; Chemicals; Computer & Telecom; Electronics; Machinery & Equipment); these collateral were then adapted in various languages.
Detailed data was conveyed in the form of graphs and infographics.
Text callouts and icons were used to highlight important information.
Industry-specific photography was selected and used across assets.
