What we do
Marketing Communications
Infographics • Sales materials • Advertisements • Presentations • Newsletters • Corporate communications • Business credentials
Publication/Editorial Design
Magazines • Reports • White papers • Brochures • Catalogues • Guidebooks • Leaflets • eBooks
Digital
Websites • Landing pages • Social media strategy, copywriting and design • PPC advertisements • Email marketing • Email signatures
Branding
Logo and identity • Brand guidelines • Brand collateral • Art direction • Stationery
Events & Personalised Gifts
Invitations • Backdrops • Banners • Event signage • Posters • Exhibition booths • Corporate gifts • Trade show collateral • Wedding invites and programmes
Retail/F&B
Menus • Environmental graphics • Signage
Proud to work with
“I've worked with Tulika on the design of a guidebook on the topic of AI in healthcare. She was able to quickly understand our brief and our objectives, and she made very constructive suggestions and recommendations on how the guide should look and feel. While the guide was quite technical in nature, it needed to be accessible and appealing. We were very pleased with final design output which quite fun and attractive, and yet credible and serious at the same time. Tulika is very experienced in working with different stakeholders and she made the entire design process very consultative and collaborative - this resulted in a very productive and enjoyable working relationship, and we finished the project in good time. Tulika is easygoing, creative and responsive - someone I'd definitely recommend working with.”
- Nathaniel Tan, Senior Manager (Communications and Partnerships), LRF Institute for the Public Understanding of Risk
“Tulika has been an absolute pleasure to work with! I wanted to get a new website designed and wasn't really sure what I wanted (although I had a vague idea) - she was really helpful throughout the whole process and I couldn't be happier with what she created! It really helped that she's designed for other recruitment companies and she gave some great suggestions. I will be coming back for any future design needs and can highly recommend her to anyone else looking to get something designed (and made).”
- Nicky Webb, Founder & Managing Director, Melior
“It was a great pleasure to work with Tulika, Studio Giraffe. She was engaged to work on my organization’s annual report publication; this year’s report was challenging, with few project images to work with and a tight schedule. Nevertheless, the potentially stressful process went smoothly, as Tulika was easy to communicate with and very responsive. I admire her professionalism and creative direction for the report, as she patiently guided and provided constructive suggestions for us to understand and work with. The outcome exceeded our expectations and I look forward to having the next opportunity to work with her again.”
- Sarah Tan Wei Lin, Associate, Digital Programs and Information Unit, Asian Productivity Organization
“If I were to describe Tulika, it's meticulous and clear-minded. She is able to grasp the needs of the client quickly, provide constructive feedback and suggestions, and pay careful attention to details. I enjoyed working with her to produce a whitepaper on district cooling for Temasek and SP Group.”
- Samantha Boh, Senior Content Manager, The Nutgraf
“We at Volocopter Asia Holding are working with Tulika on several design and graphic projects. One of the biggest ones was the “Singapore Roadmap“. Tulika designed the whole layout and graphics in an outstanding and very creative way, while always following our company brand guidelines. Even under extreme time pressure and moving deadlines, Tulika was able to always deliver on time and in great quality. I highly recommend working with Tulika (Studio Giraffe)!”
- Sandra Steinhoff, Marketing Project Manager APAC, Volocopter
“Tulika has been working with Brandwagon Asia for the past year and a half and I can honestly say I have never worked with a more intuitive designer. She understood my brand, she understood me and was able to effectively transform my articulations into a really unified and cohesive brand design. She is always thinking ahead and joining the dots for me to retain cohesion in everything the company does making my brand very recognisable. Tulika is a joy to work with, the process is simple and she delivers on time every time. One thing I have always appreciated is she will accommodate budget restrictions and look for creative ways to deliver for me which creates a very trusted supplier-client relationship. I wouldn't work with anyone else now and hope we can continue to build the business over the next number of years. I couldn't recommend Tulika and her business more.”
- Dee O’Neill, Managing Director, Brandwagon Asia
“Tulika’s contribution was amazing and in many areas beyond our expectation. She was able to grasp our corporate branding guidelines and the objectives of each assignment very swiftly. Without being asked, she proactively shared with us her ideas as a seasoned marketing professional specialising in web design and social media. Thanks to her creativity, we have done a series of posts on LinkedIn to promote our image as an Employer of Choice. We look forward to another collaboration opportunity with Tulika in the near future.”
- Rebecca Brosnan, Chief Operating Officer, Mother’s Choice
“Tulika has been instrumental in helping Ansa Search get our act together, on the social media front. She’s responsive, resourceful and overall amazing to work with! If you’re a small business owner like us, consider getting in touch with her, for your social media and marketing needs!”
- Shulin Lee, Co-founder, Ansa Search
“Tulika was an inspiration to our fledgling business in Singapore, which had relied on a reasonably old marketing platform from our UK office over a decade ago. Tulika instantly added a clear, fresh perspective on our business goals, and we proceeded with several campaigns that added many more eyeballs and business opportunities. I would without hesitation recommend Tulika for graphic design and marketing campaigns.”
- Greg Brooks, Co-founder & Director, Amida Recruitment
“Tulika has an excellent eye for detail with a rare combination of translating my business requirements in often ambiguous circumstances into near accurate finished art work. She has on many occasions gone far beyond her core capabilities to bridge the gaps of our small marketing department, especially during our early stages of transformation. Tulika makes communication a breeze as she takes on board new ideas quickly whilst adding some good suggestions and feed back at the same time.”
- Jay Banghar, Managing Director, SearchElect
"Studio Giraffe was a pleasure to work with! Our project was to design a public report on recycling in southeast Asia. Tulika invested the time in clearly understanding not just our requirements but also the content of the report in order to best bring the content to life. She was also extremely professional and timely despite delays on our end. Would definitely be engaging Studio Giraffe again for future projects!"
- Abishek Balasubramanian, Head of Projects, GA Circular
"Tulika has been a godsend for our small charity. A talented and versatile designer, she works closely with us to ensure our design needs are met. She is a true professional with a fantastic work ethic - easy to communicate with, flexible and quick to complete revisions. It has been an absolute pleasure working with her thus far, and I would not hesitate to recommend her to anyone."
- Kimberly Huang, EarthFest Executive Director at Centre for a Responsible Future
Blog
Creating an effective brand identity is crucial for any business aiming to succeed in a competitive market. However, even with the best intentions, it's easy to fall into common branding pitfalls that can hinder your brand's growth and effectiveness. Here are three common branding mistakes and tips on how to avoid them.
In a time of rapid growth in the importance of digital presence and embracing technology, an accessible website is not just a nice-to-have; it's a necessity. For brands and businesses, ensuring that your website is accessible means you are welcoming all users to engage with your content and services.
In today's globalised world, with markets crossing borders, brands and businesses must localise their approach for different audiences. Crafting a strong, versatile brand identity is vital for success in this diverse arena. So how do you design and maintain such an identity?
Mastering the art of visual hierarchy in the realm of web design is essential for capturing and holding your audience's attention. Understanding and implementing effective visual hierarchy principles can make or break the user experience, ultimately influencing user engagement, conversion rates, and the overall success of your website.
Every visual element matters when it comes to creating a brand. One often overlooked yet powerful aspect is typography, as the typefaces you choose to represent your brand can significantly impact how you are perceived by consumers. Let’s explore the influence typography has on brand perception and why you should pay careful attention to your typeface choices.
As consumers become increasingly discerning, visual communication plays a pivotal role in shaping brand perception. From logos and colour schemes to packaging and marketing materials, visual elements have the power to evoke emotions, convey messages, and ultimately build trust with your target audience.
Minimalist design revolves around the principle of "less is more." By stripping away unnecessary elements and embracing simplicity and elegance, you can deliver a powerful message and engage audiences. Here are some insights on how to create impactful designs through simplicity.
People are naturally drawn to stories. They engage our emotions, capture our attention, and help us relate to complex ideas. When you combine storytelling with design, you create a powerful tool that can convey your brand's values, mission, and personality in a way that words alone cannot achieve.
If you're a brand or business owner, it's crucial to invest in responsive web design to ensure your website provides an optimal user experience on any device. If your website isn't mobile-friendly, your target audience may get frustrated with poor navigation and slow loading times, resulting in a higher bounce rate and less engagement.