Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.
The below interview was published on The Asian Entrepreneur in October 2020. Thanks to Callum Laing.
Social media can be a powerful tool to develop your brand image and stay connected with your customers. Even if you are not ready to allocate a large budget to sponsored content, there are a number of ways to harness the reach of these platforms for free or on a smaller budget. Here are a few tips to ensure an effective social media strategy without any spending required.
It wasn't too long ago that I graduated from design school with a sense of panic about what was next. Over the years, as I transitioned from agency life to an in-house team and then to starting something of my own with Studio Giraffe, there were many occasions when a design mentor would have been invaluable to me.
Many small business owners that are just starting out are inclined towards purchasing premade or templated logos from various online marketplaces. While this can prove to be easy on your budget, it has a number of long-term consequences. If you are in the early stages of setting up your brand, here's why a logo is worth the investment.
Email marketing is a cost-effective method to get the word out about a brand or product to new clients; as well as to engage with existing customers. Find out how to generate quality leads from your campaign that convert to revenue and maximise your ROI.
Are you in need of a new company website, but unsure which platform is right for you? Here’s a quick guide to help you identify the appropriate foundation for your site.
If you are spending significant resources on sprucing up your old website or building a new one, you'll certainly want to make sure you avoid these mistakes to make the most of your investment.
The below interview was published on Fierce Girl Co in March 2019. Thanks to Amy Dellaverson.
Whether you are building a new website from scratch, or thinking about redesigning your existing site for a better customer experience, the process can seem extremely overwhelming.
Your website is often the first impression a potential customer has of you and your business. Here are some simple tips to ensure they have the best experience possible.
Typography based logos have been used to brand some of the most iconic companies in the world, but people still comment on the simplicity of such logos, often using the words "I could have done that myself!"
In today's overcrowded online landscape, a recognisable brand identity makes you memorable and unique in the minds of your customers.
You've decided to select a new, exciting font for your brand, only to find that licensing costs can go up to several hundred dollars, if not more.
Think about some some of your favourite brands. Can you instantly identify a particular colour or colours that are practically iconic to each of them?
Competitions and websites dedicated to crowdsourced design, particularly logos, are everywhere, and can be tempting as a way to cut costs.
The design brief is the cornerstone of effective communication between the client and the designer. As the very first step in the design process, it is absolutely crucial to get this right.
Your email signature has great potential as a marketing tool, whether driving traffic to your website or informing recipients of new products and services that you are offering.
While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
Creating a logo in isolation serves a very limited purpose as far as brand identity is concerned. While the logo is the primary mark of a brand, consistent use of typography, colour palettes and imagery serve to enhance it and convey the overall substance of the brand.
