As a small business owner, it's important to harness the power of branding in order to stand out in a crowded marketplace. Good branding can help you establish a strong and recognisable identity, differentiate yourself from competition, and ultimately drive growth and success.
Design consistency is the practice of ensuring consistent application of design elements such as layout, typography, colour, imagery and more across all brand touchpoints. Consistency in design is a key factor in building brand recognition and awareness.
Sustainable design practice is a design approach that considers environmental impact. As businesses and brands, you can make mindful choices when it comes to your brand collateral, as these choices can have far-reaching implications.
Brand and colour are innately intertwined. Colour triggers can leave a lasting impression, causing an emotional connection that motivates people to recognise and remember a brand and making it an important element to consider while building your brand, right from creating your logo to designing your marketing collaterals and even painting your office walls.
Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.
Many small business owners that are just starting out are inclined towards purchasing premade or templated logos from various online marketplaces. While this can prove to be easy on your budget, it has a number of long-term consequences. If you are in the early stages of setting up your brand, here's why a logo is worth the investment.
Whether you are building a new website from scratch, or thinking about redesigning your existing site for a better customer experience, the process can seem extremely overwhelming.
Typography based logos have been used to brand some of the most iconic companies in the world, but people still comment on the simplicity of such logos, often using the words "I could have done that myself!"
In today's overcrowded online landscape, a recognisable brand identity makes you memorable and unique in the minds of your customers.
You've decided to select a new, exciting font for your brand, only to find that licensing costs can go up to several hundred dollars, if not more.
Think about some some of your favourite brands. Can you instantly identify a particular colour or colours that are practically iconic to each of them?
Competitions and websites dedicated to crowdsourced design, particularly logos, are everywhere, and can be tempting as a way to cut costs.
While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
Creating a logo in isolation serves a very limited purpose as far as brand identity is concerned. While the logo is the primary mark of a brand, consistent use of typography, colour palettes and imagery serve to enhance it and convey the overall substance of the brand.
